The reality of the sports nutrition category for women
Where expectations meet reality
1
UNDERFUELED
Less than 4%
of sports nutrition products are designed specifically for women's needs.
Key Takeaway
Women's unique nutritional needs remain largely overlooked in the sports nutrition market.
2
MARKETING NOT FORMULATION
2/3
of "female" sports nutrition shows no formulation difference to standard sports nutrition
Key Takeaway
Women should feel empowered to look beyond the marketing and choose sports nutrition based on what's in the product and what their body needs.
3
NOT DESIGNED FOR WOMENS BODIES
93%
of sports nutrition products are not designed for women
Key Takeaway
Women shouldn't assume sports nutrition products have been developed with their needs in mind.